featured image titled: Algorithmic Penalty to Profit: How We Restored the Organic Traffic for a local business After Losing 70% of Traffic

From Algorithmic Penalty to Profit: How We Saved a Calgary Company After Losing 70% of Traffic

I’ve used the disavow file three times in my SEO career. Two times to remove a manual penalty for domains we’ve acquired on behalf of a client, and once to lift an algorithmic penalty for a client. The latter one was for a local client in Calgary. We used Google’s Disavow Tool as last resort […]

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featured blog image titled When DIY SEO Makes Sense: In-depth, working techniques for your website in YYC

When DIY SEO Makes Sense: DIY-Friendly SEO Tasks for Calgary Entrepreneurs

DIY SEO is a collection of on-page, technical and off-site improvements that a business owner can do to improve their visibility on search engines. It comes with caveats(technical know-how), consequences(traffic loss) or success(increased organic traffic). We’ll share easy-to-do SEO DIY tips that move the needle in the SERP(search engine results pages), for small business owners

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a laptop displaying the word #concept indicating AI being used to generate content

Content Writing in an AI Environment: Humans Vs Machines

In recent years, technological advancements have given rise to artificial intelligence solutions. These solutions are applied in various areas, including education and marketing. Strategies for actively engaging with your audience to foster a sense of connection and community that AI-generated content may lack Content writing has traditionally been oriented towards humans. This statement means humans

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an illustrative image with a lap top and chain links, indicating link building

The Art of Link Bait: Proven Strategies to Build Links

What is link baiting? Ever come across a catchy headline that you couldn’t resist clicking? That, my friends, is a classic example of link baiting. In the simplest terms, link baiting is the art of crafting compelling content with the aim of attracting backlinks from other websites. It’s like baiting a hook with a juicy worm to catch a big

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the word keywords, written on tinny pebbles

How To Identify The Most Effective Keywords For Your Website

Keywords are business assets. The better you choose your keywords the more revenue your website can make. It becomes extremely hard to find your spot on Google search results In today’s competitive markets. You should stand out from the crowd and differentiate yourself for better visibility. If you only going to choose keywords based only

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