1. Introduction

VISIBILITY DRIP INC. ("Visibility Drip," "we," "us," or "our") commits to safeguarding privacy. This Privacy Policy outlines how personal information is collected, used, disclosed, and protected when visiting visibilitydrip.ca or engaging services.

The organization operates as an SEO and web design agency based in Calgary, Alberta, serving Canadian businesses. Operations comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL).

Using this website signifies acceptance of practices outlined herein.

2. Data Controller & Contact Information

VISIBILITY DRIP INC. serves as the data controller for personal information.

Legal Name: VISIBILITY DRIP INC.
Trading As: Visibility Drip
Alberta Corporate Access Number: 2023797109
Business Number: 773293501
D-U-N-S© Number: 208745228
Address: 2716 11 Ave SE, Calgary, Alberta T2A 0E6, Canada
Phone: +1 403-874-4259
General Email: contact@visibilitydrip.ca
Privacy Inquiries: privacy@visibilitydrip.ca
Privacy Officer: Ben Amdii

3. Information We Collect

Information You Provide Directly

Contact Form Submissions: Requests for quotes or contact inquiries capture full name, email address, phone number, website URL, and message content.

Newsletter Subscriptions: Email addresses are collected upon newsletter enrollment.

Client Engagements: Additional data collected may include business name and address, billing information, and access credentials to third-party platforms (Google Search Console, Google Analytics, website CMS) voluntarily provided for service delivery.

Correspondence: Emails, letters, and communications sent to the organization.

Information Collected Automatically

Website Analytics: Google Analytics collects aggregated, non-identifying data regarding visitor behaviour, including pages visited, time spent, referring websites, browser type, device information, and general geographic location (city/region level).

Server Log Files: Web hosting automatically records IP addresses, browser type, visit dates/times, and requested pages. This data supports site administration, security monitoring, and aggregate traffic analysis. It remains unlinked to personally identifiable information.

4. How We Use Your Information

Information collected supports:

The organization does not sell, rent, or trade personal information to third parties.

5. Legal Basis for Processing

Under PIPEDA and Alberta's PIPA, personal data processing relies upon:

Consent: Explicit consent provided for marketing communications or newsletter subscriptions. Consent may be withdrawn anytime.

Contract Performance: Processing necessary to fulfill contractual service obligations.

Legal Obligation: Processing required by applicable laws or regulations.

6. Email Communications and CASL Compliance

The organization complies with Canada's Anti-Spam Legislation (CASL). Commercial electronic messages (newsletters or promotional emails) are sent only when:

Marketing emails include clear, functional unsubscribe mechanisms. Opt-out occurs by clicking unsubscribe links or contacting the organization directly. Unsubscribe requests are processed within 10 business days.

Transactional emails (inquiry responses or service communications) are not considered commercial messages under CASL and may be sent without separate consent.

7. Sharing Your Personal Data

Personal data may be shared with third parties only in these circumstances:

Service Providers: Trusted third parties assisting with request processing or contractual fulfillment (web hosting, analytics, payment processing).

Business Transfers: Connection with sale, transfer, or merger of business portions or assets.

Legal or Regulatory Compliance: Compliance with applicable legal or regulatory requirements.

All third parties receiving data are contractually bound to process it according to instructions and in compliance with applicable data protection laws.

8. Third-Party Services

The following third-party services process data:

These third parties are bound by their own privacy policies. The organization does not control post-transfer data handling. No third-party advertising networks are used and no ads appear on the website.

9. Cookies

The website uses cookies to enhance browsing:

Essential Cookies: Required for basic functionality.

Analytics Cookies: Google Analytics employs cookies to collect aggregated website traffic data. This data remains anonymized and does not personally identify users. Opt-out occurs via the Google Analytics Opt-out Browser Add-on.

Functionality Cookies: Enable personalized experience by remembering preferences.

Cookies can be disabled through browser settings. However, disabling cookies may impact website functionality.

10. Data Security

Reasonable technical and organizational measures protect personal information from unauthorized access, use, or disclosure. Measures include secure hosting, encrypted connections (HTTPS), and restricted data access.

Upon data breach, notification occurs promptly to users and applicable regulatory authorities per PIPEDA and Alberta's PIPA.

No internet transmission or electronic storage method is completely secure. While protection efforts are made, absolute security cannot be guaranteed.

11. Data Retention

Personal information is retained only as long as necessary for collection purposes:

Upon retention period expiration, personal information is securely deleted or anonymized.

12. Your Privacy Rights

Under PIPEDA and Alberta's PIPA, rights include:

Access: Request copies of held personal information.

Correction: Request correction of inaccurate or incomplete information.

Withdrawal of Consent: Withdraw consent for information collection, use, or disclosure (subject to legal or contractual restrictions).

Erasure: Request personal data deletion, subject to exceptions where retention is legally required.

Complaint: File complaints with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta for alleged privacy right violations.

Rights exercise requests are directed to privacy@visibilitydrip.ca. Responses occur within 30 days.

13. Children's Privacy

The website and services are not directed to individuals under 18 years of age. Personal information from minors is not knowingly collected. Suspected inadvertent minor information collection should be reported immediately.

14. Changes to This Privacy Policy

Privacy Policy updates occur periodically to reflect practice or legal requirement changes. Updated policies post on this page with revised "Last Updated" dates. Significant changes may be communicated via website banners or email notification to registered users.

15. Complaints

Belief that personal data handling violates applicable data protection laws permits complaint lodging with:

Alternatively, concerns may be discussed directly at privacy@visibilitydrip.ca or +1 403-874-4259.

16. Contact Us

Questions or concerns regarding this Privacy Policy or data practices may be directed to:

VISIBILITY DRIP INC.
Trading as: Visibility Drip
Calgary, Alberta T2A 0E6, Canada
Phone: +1 403-874-4259
Email: contact@visibilitydrip.ca
Privacy Inquiries: privacy@visibilitydrip.ca
Website: visibilitydrip.ca