EDMONTON WEB DESIGN COMPANY SINCE 2019
Edmonton Web Design Engineered to Rank and Convert
Visibility Drip is an Alberta web design company that builds websites as ranking machines first and brochures second. Every Edmonton project ships with search architecture (one page per service, per city), microsemantic copywriting, Core Web Vitals optimization, and managed Canadian hosting, because a website that cannot be found is an expense and a website that ranks is an asset.
- A 25-page site we launched hit 25 keywords at #1 in 60 days
- Alberta-based designers and writers, nothing outsourced offshore
- SEO architecture decided at the wireframe stage
- Websites built on analysis of 583 ranking Alberta sites
Your Success Story is Next
The scope of this page: what our Edmonton website design service includes, what it costs, why design and SEO have to be built together rather than bolted on, and a dated, documented example. That example is a 25-page plumbing and HVAC website we designed and launched that reached 25 tracked #1 Google positions in one of its markets within roughly 60 days.
Visibility Drip was founded in 2019, incorporated in Alberta in 2021 (AB Corp #2023797109), and holds a 5.0-star Google rating across 20+ verified reviews. Our designers and writers are Alberta-based and nothing is outsourced offshore. We are a Semrush Agency Partner and a DesignRush Top SEO Company 2025.
The deliverable, itemized
What should a web design company in Edmonton actually deliver?
A website has one job: be found for the services you sell, then turn that visitor into a phone call. Most Edmonton web design agencies deliver the second half only. We build five layers into every site.
Search architecture
We map your services against your service area and give every city and service pair its own URL. That structure is what Google rewards with local rankings, and it cannot be retrofitted onto a one-page services design.
Copy written for retrieval
Entity-rich, active-voice, source-cited content on every page, written by our team using the same microsemantic method we apply to national SEO clients. Not template filler with the city name swapped.
Conversion design
Click-to-call above the fold, trust signals (licences, certifications, reviews) where the eye lands, and forms that work one-handed on a phone, which is where the majority of local searches happen.
Technical performance
Core Web Vitals in the green, clean semantic HTML that Google can parse straight from raw source, and schema markup for your business, your services, and your FAQs.
Managed hosting
Fast, secure, Canadian-managed hosting so the site we tuned stays tuned. No plugin bloat creeping back in six months after launch.
Web design, website development, and site rebuilds are the same offer at different starting points. Whether you have no site, a dated site, or a broken one, the deliverable is a site that ranks.
Proof
The website we launched 60 days ago already owns its market
Heartland Plumbing and Heating Ltd.
25 pages · 4 markets · live 60 days
Heartland is a Red Seal-certified plumbing and HVAC company serving four Edmonton-area markets: Edmonton, Sherwood Park, St. Albert, and Fort Saskatchewan. Their old website was holding them back, so we designed and built a replacement: 25 service and location pages on a clean city by service architecture, being seven core service pages, three city hubs, and fifteen city-service pages, every one individually written, internally linked, and schema-marked. We launched it alongside a press release and a citation campaign. Sixty days later, on July 24, 2026, the tracking dashboards showed the numbers below.
25
keywords at position #1 in Fort Saskatchewan
109
positions gained in one July report, Sherwood Park
69.2%
local pack coverage, up 23.7 points in a month
Fort Saskatchewan
25 tracked keywords at position #1
Average Google position 4.5 across all tracked keywords, and 69.2% local pack coverage, up 23.7 percentage points in a single month. The site ranks #1 organically on desktop and mobile for plumber, boiler installation, boiler repair, plumbing services, and water heater queries.
Sherwood Park
37 keywords improved, 109 positions gained
One July reporting period. Local pack coverage sits at 41.4%, with #1 organic rankings for "new furnace sherwood park" and "plumbing and heating sherwood park".
St. Albert
Average position 10.5 and climbing
Local pack #1 positions for water heater, tankless water heater, and boiler repair queries, with the hot water tank repair term up 10 spots to #2 on organic desktop.
Edmonton
The newest target market
Boiler service keywords entered the local finder top 10 within weeks of launch, following the same playbook that produced the Fort Saskatchewan results.
Phone calls from Google have climbed month over month since the new site went live and are now Heartland's primary lead source. The design did not just look better. It changed what the phone does all day.
Ranking data: Local Marketing Reports dashboards, July 24, 2026. Reports available on request. The ongoing campaign behind these numbers runs on our Edmonton SEO services.
Built together, not bolted on
Why design and SEO have to be built together
Because the three biggest ranking levers are structural, and retrofitting them costs more than building them in. Unlike agencies that design first and add SEO later, we make ranking decisions at the wireframe stage.
URL architecture is a design decision
Heartland ranks in four cities because the sitemap gave Google a dedicated page for every city and service pair. A one-page services design can never do that, no matter how much SEO is applied afterward.
Page speed is a design decision
Every hero video and every plugin a designer adds is Core Web Vitals debt. We budget performance the same way we budget pixels, before the first mockup.
Content structure is a design decision
Headings that match real queries, answers in the first sentence, and service details in crawlable HTML rather than images. These are wireframe choices, not post-launch tweaks.
This is also why searches like "edmonton web design and seo" exist: business owners have learned, usually expensively, that buying them separately means buying one of them twice. If you want the ongoing half, that is our SEO services in Edmonton.
Recent work
Alberta websites we have designed
Hover any site to preview the full page, starting with the Edmonton-area build at the top of this page. Every one was designed in-house with SEO, Core Web Vitals, and conversions baked in from day one. For the full breakdown of each build, see our web design portfolio.
Heartland Plumbing and Heating
Plumbing, heating & HVAC · Edmonton area
Flash Express
Courier & delivery
CPR Group
Roofing & exterior renovations
EZ Roof Repair
Roofing
National Star Roofing
Residential & commercial roofing
Skyview Star Exteriors
Exterior renovations
Swipe to see more brands
Trusted & Verified
How we do it: the process
Our Edmonton web design process
Typical timeline is 4 to 8 weeks from kickoff to launch for a local service business site. Here is what happens in those weeks.
Discovery & keyword mapping
Week 1. We pull Ahrefs data for your market, interview you about your services and service area, and produce the sitemap. You see the ranking plan before you see a single mockup.
Design
Weeks 2 to 3. Mobile-first mockups with conversion elements placed by data, reviewed with you in plain language rather than design jargon.
Content
Weeks 2 to 5, running in parallel. Our Alberta-based writers produce every page against our microsemantic checklist: front-loaded answers, named entities, quantified claims, no filler.
Build & QA
Weeks 4 to 6. Development, schema markup, Core Web Vitals tuning, and a full pre-launch crawl so nothing ships broken or unindexable.
Launch with momentum
Week 6 onward. Press release distribution, citations, and Google Business Profile alignment on day one. That combination is what produced the Heartland 60-day results.
Watch the dashboards
Post-launch. Rank tracking per keyword across organic desktop, organic mobile, local pack, and local finder, so launch day is the start of the measurement rather than the end of the project.
Our Reviews
What our clients say
Ben saved my business from going under. I had been suspended for "Violating Google's Guidelines" since April 28/25 (a year ago) and despite requesting reinstatement several times with all proper documents, I continued to get rejected. In less than a couple weeks of hard work from Ben, he was able to get me reinstated FULLY. If you are a legitimate business and have had your business suspended or just want SEO help from someone who truly cares about justice over money, Ben is your saviour!
He is an amazing guy, has good knowledge. He also fixed my Google business profile.
I spent 15 years subcontracting for some of Calgary's biggest roofing companies before deciding to launch my own business. When it came time to build a website for Vertex Roofing & Exteriors, I went with Ben at Visibility Drip — and I'm really glad I did. He took the time to understand my background. The site looks professional and actually speaks to the kind of customers I want to reach.
We're a roofing and exterior company, not a tech company, so we weren't sure what we were getting into. Visibility Drip made it easy. The website looks sharp and actually feels like us. The PR has been steady and the phone reflects it. Ben was straight with us the whole way through.
Excellent marketing service with FAST RESULTS! They do their best to keep us busy and the website is stunning.
Without a doubt, Visibility Drip delivers! They designed my website, and later helped set up dedicated pages for our roofing services. The entire process was smooth and stress-free! When I need assistance with anything related to my website, they're quick to jump in. My website is a great representation of my work.
Ben and his team are super web designers and developers. Always a pleasure to work with Visibility Drip for our property management company. They more than deliver on their commitments. Website edits are done in less than 24hrs. No red tape web design.
An outstanding team of true professionals! They know exactly how to deliver great results, especially when it comes to achieving mid- to long-term goals. I'm thoroughly impressed with their work. Highly recommended.
As the owner of Sinani Law, I'm thrilled with the organic growth we've achieved with Visibility Drip. Our online presence has grown not only in Calgary but also internationally. We've seen a substantial increase in inquiries from people interested in immigrating to Canada. They also did a tremendous job with our website and colours.
Thank you Ben and the staff. I started using their services and they knew exactly what was needed. My website looks super beautiful, and it truly showcases my masonry work. I'm definitely getting much more calls and requests for work now. Would recommend them to anyone.
Pricing
What does web design cost in Edmonton?
Straight answers, because "request a quote" pages waste everyone's time. A conversion-focused local business website with built-in SEO architecture runs $3,000 to $5,000, e-commerce builds start at $6,000, and larger multi-location or custom projects are quoted per project. Every build includes search architecture, written content, schema, Core Web Vitals optimization, and launch support.
For SMBs
- Responsive design (mobile, tablet, desktop)
- Up to 10 custom pages
- Logo design
- On-brand copywriting for all pages
- SEO foundation setup
- GA4, Search Console & social integration
- Premium WordPress plugins
- Training session for website management
Best for
Retailers, service businesses, and professional services serving Edmonton and the capital region.
For E-commerce
- Everything in the SMB package
- Product catalog management
- Secure payment gateways (Stripe, PayPal)
- Shopping cart & customer accounts
- Inventory management
- Shipping integration options
- Cross-sell & upsell features
- Shopify development
Best for
Edmonton retailers planning to sell online across Canada.
Custom Website
- Full-scale custom design & development
- Advanced UI/UX with wireframing
- Complete brand identity integration
- Custom functionality development
- Advanced security implementation
- Multilingual capabilities
- CMS integration (Webflow, Contentful, etc.)
- Dedicated project manager
Best for
SaaS, news sites, franchise businesses, financial institutions, and nationwide service providers.
Ongoing SEO campaigns, if you want the Heartland treatment end to end, are priced separately on our Edmonton SEO services page. Qualifying Alberta trades professionals can also ask about our revenue-sharing model: reduced cost in exchange for a share of tracked revenue growth.
Why us
Why Alberta businesses choose Visibility Drip for web design
Accountable to rankings, not just launch day
Most web designers hand over the keys and disappear. Our case studies are dated ranking dashboards, not homepage screenshots.
Original research informs every build
We studied 583 Alberta websites ranking in the top 10 and published the findings, including that WordPress powers 69% of first-page local results. Our platform recommendations come from data, not habit.
45+ combined years of SEO experience
Under founder Ben Amdii, applied to clients from local trades to a Canadian payments company that outranks Square and Moneris.
Verified by third parties
Semrush Agency Partner, DesignRush Top SEO Company 2025, chamber of commerce member in Airdrie, Chestermere, and Cochrane, and a 5.0 rating on Google.
FAQ
Edmonton web design, frequently asked questions
Serving Edmonton & the capital region
Want the teardown?
Send us your current website and we will return a free, recorded review: what is costing you rankings, what is costing you calls, and what we would build instead.
Get My Free Teardown
Written by Ben Amdii, founder of Visibility Drip Inc., an Alberta web design and SEO company founded in 2019 and incorporated in 2021 (AB Corp #2023797109). Ranking data cited on this page was recorded July 24, 2026 from Local Marketing Reports dashboards. Last updated July 30, 2026.
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