Keyword Research Tool
Free New Brunswick Keyword Research: Volume, Difficulty, CPC
Estimated monthly search volume, keyword difficulty and cost per click data for businesses, researchers, journalists, and curious New Brunswickers looking to understand how the province searches in English and French.
A heads-up before you dig in: New Brunswick is Canada's only officially bilingual province, and the keyword data reflects that uniquely. The province has the lowest population of any in our library so far (~775k), but the search market punches above its weight in two specific clusters: a strong NB Power Crown corp story (~29k for the main keyword plus ~24k across outage-related queries), and the highest-volume Acadian/French content cluster in any Maritime province (Radio Canada Acadie alone at 9,700/mo). Layer in one of Canada's most iconic tourism profiles (Bay of Fundy, Hopewell Rocks, Fundy National Park, Kouchibouguac, Reversing Falls), a real estate market spread across Moncton, Saint John, and Fredericton instead of concentrated in a single capital, and a small but meaningful relocation-intent cluster, and you have the cleanest, lowest-difficulty SEO opportunity in Atlantic Canada.
That makes this the most useful New Brunswick dataset you'll find for content marketers, journalists, policy writers, and SEOs targeting decision-stage research traffic in either English or French. For the broader Atlantic context, see our Nova Scotia keyword dataset.
Use cases
How to use the keyword dataset/table below?
A few examples with how-to tips that you can use to improve your competitive edge.
Any area of interest that you feel we're missing? Email us at contact {at} visibilitydrip.ca and we'll update the table asap!
Content ideas
If you're a New Brunswick tradesperson or contractor, the city-level SERPs are extraordinarily uncrowded. "Electrician moncton" gets 150 searches/mo at KD 2. "Roofing moncton" is 100 at KD 22. "Electrician fredericton" is 90 at KD 5. "Plumber moncton" is 40 at KD 5. "Electrician saint john" is 60 at KD 1, a near-empty SERP. Volumes are smaller than NS or PEI's bigger cousins, but the difficulty is the lowest in Atlantic Canada, meaning a single well-built local services page can rank instantly across multiple trade keywords.
Business expansion
New Brunswick real estate is the cleanest, lowest-difficulty real estate market in our entire Canadian library. "Houses for sale fredericton" gets 4,900 searches/mo at KD 9. "Houses for sale moncton" is 4,300 at KD 2, exceptional volume-to-difficulty. "Houses for sale saint john nb" is 2,600 at KD 1. "Homes for sale moncton" is 1,300 at KD 2. Province-wide, "houses for sale new brunswick" is 900 at KD 0 and "land for sale new brunswick" is 600 at KD 0. "Bank repossessed houses for sale new brunswick" at 300/mo (KD 0) and "cheap abandoned houses for sale new brunswick" at 100 (KD 0) reflect a distinct buyer profile: investors and lifestyle buyers from out-of-province hunting for affordable Maritime properties. Almost every NB real estate keyword sits at KD 0-2, with essentially no competition.
For New Brunswick bloggers
New Brunswick tourism is one of the cleanest content opportunities in Canada. "Hopewell Rocks" gets 15,000 searches/mo at KD 5, one of the highest-volume-to-difficulty tourism keywords in our entire library. "Bay of Fundy" is 11,000 at KD 39. "Fundy National Park" is 7,700 at KD 12. The Hopewell Rocks cluster alone is enormous: tides (1,800), tide schedule (900), tickets (1,000), provincial park (2,700). "Kouchibouguac National Park" is 1,800 at KD 3. "Magnetic Hill Moncton" is 1,400 at KD 14. "Reversing Falls" is 1,000 at KD 9. "Bay of Fundy vacation rentals" at 1,300/mo (KD 0) is a clean opportunity for any Maritime tourism site. Add the French/Acadian content layer ("Parc national Kouchibouguac" at 400, "Météo Moncton" at 700) and you have a fully bilingual tourism content runway.
For startups & entrepreneurs
New Brunswick's business registration ecosystem has the smallest search volume in our entire library, which means the SERPs are wide open. "Corporate registry new brunswick" is 40/mo at KD 1. "Business license new brunswick" is 30 at KD 9. "Small business new brunswick" is 30 at KD 10. "Sole proprietorship new brunswick" is 30 at KD 2. The low volumes hide a real opportunity: with so few searches and almost no competition, a single business formation resource for NB can rank for the entire vertical with minimal effort.
For researchers & journalists
The two biggest civic stories in NB search are NB Power and Service New Brunswick. NB Power alone generates roughly 60,000 monthly searches across the main keyword (29,000) and all outage-related queries (12,000 outages + 5,600 outage map + 3,300 outage + 1,700 outages map + 1,800 login + 600 outages today + 600 power outage + 350 smart meter billing issue + 600 gas plant concerns). The recent NB Power independent review and gas plant concerns show up clearly as standalone news-driven queries. Service New Brunswick (SNB) is 3,300/mo with a branch-specific tail (Saint John, Hampton, Dieppe, Fredericton, Moncton). "Worksafe NB" is 250/mo. "Minimum wage new brunswick" is 1,600 at KD 13. The Acadian/Franco-NB cluster is also distinct: "Radio Canada Acadie" at 9,700/mo, "Acadian flag" (700), "Acadian Day" (600), "National Acadian Day" (500), "Acadian food" (350), "Acadian culture" (300), "Acadian Peninsula" (300). No other Atlantic province has this Franco-cultural content cluster at this scale.
For service professionals
New Brunswick's commercial volumes are smaller than Halifax or Quebec's but the SERPs are correspondingly less competitive. "Restaurants Moncton" is 2,700/mo at KD 8. "Restaurants Fredericton" is 1,700 at KD 9. "Restaurants Saint John" is 1,100 at KD 27. "Best restaurants moncton" is 400 at KD 0, a near-empty SERP. "Massage Moncton" is 250 at KD 3, exceptional volume-to-difficulty. "Chiropractor Moncton" is 250 at KD 33. "Car accident lawyer Moncton" is 200 at KD 28 and "injury lawyer moncton" is another 150 at KD 26: the personal injury legal cluster reflects NB's aging population, similar to Nova Scotia. "Car insurance new brunswick" is 800 at KD 7. The pattern across NB is steady commercial volume at remarkably low difficulty, easier to rank in than any other Maritime province.
Table legend:
- Industry: clustered keyword under inherent topic.
- Keyword: the terms typed in Google's search box.
- Volume: estimated monthly search volume (usually higher).
- KD: 10-30 easier to rank, 30-60 medium competition, 60-100 high competition.
- CPC: Ahrefs' estimated cost-per-click to bid on this keyword in Google Ads (typically underestimated, actual costs are usually higher). Many CPC values were excluded across this dataset because of heavy US Google Ads contamination: large American advertisers bidding on Atlantic Canadian keywords drove most CPCs into the unreliable $100-$500 range.
| Industry | Keyword | Volume | KD | CPC ($) |
|---|---|---|---|---|
| No keywords match this filter. | ||||
Table credits: Keyword data powered by Ahrefs.com. Compiled and organized by Visibility Drip, an SEO company serving New Brunswick.
How the data is compiled
Methodology & refresh cadence
Every keyword in this dataset is pulled from Ahrefs' live search database, filtered for New Brunswick geographic intent, then manually organized by industry.
Some cells are intentionally left blank. When Ahrefs does not surface a reliable estimate for a specific keyword (usually low-volume or brand-new terms), we preserve the empty cell rather than substitute a value. Blanks represent "unknown", not "zero".
Last updated: 2026-04-29. We refresh these datasets periodically. If you need up-to-the-day data for a specific market or industry, reach out and we'll pull a custom export.