Make every word count
Content Writing & Press Release Services in Calgary
Calgary's business websites are filled with fluff and content that turns eyeballs away. Your content should convey how your brand will solve problems, optimized for SEO through story-telling, . You have 8 seconds to retain a visitor before they bounce to your competitor.
Your prospects don't care about you. They care about their problems.
How Content Writing & Press Release Services Help Calgary Businesses?
Most Calgary businesses write content for themselves, not their customers. They talk about their “passion” and “commitment to excellence” while prospects are looking for solutions to specific problems. We write content that addresses pain points directly and press releases that journalists actually want to publish.
For Service Businesses.
Stop talking about yourself. Start solving problems.
For Product Companies
Show benefits, not features.
For B2B Companies.
Address decision-maker concerns directly.
For Contractors.
Answer the questions prospects ask at 2 AM.
Content Writing That Actually Works
Calgary Writers Who Know...
..fluff kills conversions !
Walk into any Calgary business website. Count how many times they say “leading,” “premier,” or “passionate.” Now count how many times they mention specific client problems or measurable results. See the problem?
Effective content follows a simple formula: Problem + Solution + Proof = Conversion.
Visibility Drip writes content using copywriting principles that have generated millions in revenue for Calgary businesses. We don’t write to impress English teachers. We write to move prospects through your sales funnel.
What We Actually Do
Content That Converts Calgary Visitors Into Customers
We eliminate fluff and focus on conversion. Every sentence serves a purpose: identify the problem, present your solution, provide proof, or guide toward the next step.
Problem-Focused Writing
We start with your prospect's 3 AM Google searches. What keeps them awake? What problems are they trying to solve? Content begins there, not with your company history.
Benefit-Driven Copy
Features tell, benefits sell. Your CRM software doesn't have "advanced reporting capabilities." It shows which leads are most likely to close this month.
Social Proof Integration
Numbers beat adjectives. Instead of "excellent results," we write "increased qualified leads by 147% in 90 days for Calgary roofing contractor."
Content & PR Services With Measurable Outcomes
Stop writing content nobody reads. Start solving problems people pay for.
We create content that generates leads and press coverage that builds authority. Every piece includes conversion elements and tracking mechanisms.
01. Customer Research & Problem Identification
We interview your customers and analyze support tickets to identify their actual problems. Content addresses real pain points, not assumed ones.
02. Conversion-Focused Content Creation
Blog posts, web pages, and articles structured using proven copywriting frameworks. Every piece includes clear calls-to-action and lead magnets.
03. Problem-Solution Press Releases
Press releases announce solutions to industry problems, not generic company news. We focus on newsworthiness that journalists need for their stories.
04. Direct Media Outreach
We pitch specific story angles to Calgary journalists covering your industry. No mass emails. Personalized pitches based on their recent articles.
05. Performance-Based Optimization
We track which content generates leads and which gets ignored. Content that doesn't convert gets rewritten or removed.
06. ROI Reporting
Monthly reports show content performance in terms of leads generated, not just page views. Press coverage tracked by referral traffic and inquiry spikes.
Pricing for Content That Actually Converts
Content Foundation
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Customer problem research and documentation
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6-8 problem-solution focused articles monthly
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1 press release addressing industry problems
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Basic conversion tracking setup
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Lead magnet creation and optimization
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Calgary competitor content analysis
Content Growth
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Everything in Content Foundation
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12-16 conversion-optimized content pieces
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2-3 strategic press releases monthly
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Case study and testimonial development
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Email nurture sequence creation
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Advanced conversion tracking and optimization
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Quarterly content performance reviews
Content Scale
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Everything in Content Growth
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Unlimited problem-solution content
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National press distribution strategy
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Sales funnel content optimization
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Video script and podcast content
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Advanced marketing automation setup
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Weekly performance optimization calls
Content Questions Calgary Business Owners Actually Ask Calgary SEO
Why does our website get traffic but no leads?
Traffic without conversions means your content attracts browsers, not buyers. Most Calgary business websites answer questions nobody asks while ignoring the problems prospects actually want solved. Content needs to identify specific problems, present your solution clearly, and guide visitors toward the next step. A roofing company getting 1,000 monthly visitors but zero leads typically has content about "roofing services" instead of "how to know if your roof leak will cause structural damage."
What makes a press release newsworthy in Calgary?
Calgary journalists need stories that affect their readers' businesses or lives. "Company celebrates 10 years" isn't news. "Local company's new software prevents 90% of small business cyber attacks" addresses a real problem Calgary business owners face. Newsworthy press releases identify industry problems and announce specific solutions, backed by data or case studies.
How long before content starts generating leads?
Problem-focused content can generate leads within 30 days if it addresses urgent pain points and includes strong calls-to-action. However, sustainable lead generation through content typically develops over 90-180 days as Google recognizes your authority on specific topics. Calgary businesses see significant lead increases around month 4-6 of consistent, conversion-focused content publishing.