Date published: 2023-05-28
Last Updated: January 6, 2026
1. Introduction
VISIBILITY DRIP INC. (“Visibility Drip,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at visibilitydrip.ca or use our services.
We are an SEO and web design agency based in Calgary, Alberta, serving businesses across Canada. We operate in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and Canada’s Anti-Spam Legislation (CASL).
By using our website, you consent to the practices described in this policy.
2. Data Controller & Contact Information
VISIBILITY DRIP INC. is the data controller responsible for your personal data.
Legal Name: VISIBILITY DRIP INC.
Trading As: Visibility Drip
Alberta Corporate Access Number: 2023797109
Business Number: 773293501
Address: 2716 11 Ave SE, Calgary, Alberta T2A 0E6, Canada
Phone: +1 403-874-4259
General Email: contact@visibilitydrip.ca
Privacy Inquiries: privacy@visibilitydrip.ca
Privacy Officer: Ben Amdii
3. Information We Collect
Information You Provide Directly
Contact Form Submissions: When you request a quote or contact us, we collect your full name, email address, phone number, website URL, and message content.
Newsletter Subscriptions: When you subscribe to our newsletter, we collect your email address.
Client Engagements: When you become a client, we may additionally collect your business name and address, billing information, and access credentials to third-party platforms (such as Google Search Console, Google Analytics, or your website CMS) that you voluntarily provide for service delivery.
Correspondence: Emails, letters, and any other communications you send to us.
Information Collected Automatically
Website Analytics: We use Google Analytics to collect aggregated, non-identifying data about how visitors use our website, including pages visited, time spent on pages, referring websites, browser type and device information, and general geographic location (city/region level).
Server Log Files: Our web hosting automatically records IP addresses, browser type, date and time of visits, and pages requested. This data is used for site administration, security monitoring, and aggregate traffic analysis. It is not linked to personally identifiable information.
4. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide requested quotes
- Deliver SEO and web development services you have engaged us for
- Send our newsletter (only with your explicit consent)
- Improve our website functionality and user experience
- Analyze website traffic and usage patterns
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties.
5. Legal Basis for Processing
Under PIPEDA and Alberta’s PIPA, we process your personal data based on:
Consent: Where you have explicitly provided consent, such as for marketing communications or newsletter subscriptions. You may withdraw your consent at any time.
Contract Performance: Processing necessary to fulfill our contractual obligations to you, such as providing the services you have requested.
Legal Obligation: Processing required by applicable laws or regulations.
6. Email Communications and CASL Compliance
We comply with Canada’s Anti-Spam Legislation (CASL). We will only send you commercial electronic messages (such as our newsletter or promotional emails) if:
- You have provided express consent by subscribing to our newsletter, or
- You have an existing business relationship with us and have not opted out
Every marketing email includes a clear and functional unsubscribe mechanism. You can opt out at any time by clicking the unsubscribe link in any email or by contacting us directly. We will process unsubscribe requests within 10 business days.
Transactional emails (such as responses to your inquiries or service-related communications) are not considered commercial messages under CASL and may be sent without separate consent.
7. Sharing Your Personal Data
We may share your personal data with third parties only under the following circumstances:
Service Providers: With trusted third parties that assist in processing your requests or fulfilling contractual obligations (such as web hosting, analytics, or payment processing).
Business Transfers: In connection with the sale, transfer, or merger of parts of our business or assets.
Legal or Regulatory Compliance: When required to comply with applicable legal or regulatory obligations.
All third parties receiving your data are contractually bound to process it only on our instructions and in compliance with applicable data protection laws.
8. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics – Website traffic analysis
- Google Fonts – Typography (may log IP addresses)
- Web Hosting Provider – Server and data storage
These third parties are bound by their own privacy policies. We do not control how they handle data once it leaves our systems. We do not use third-party advertising networks and do not display ads on our website.
9. Cookies
Our website uses cookies to improve your browsing experience:
Essential Cookies: Required for basic website functionality.
Analytics Cookies: Google Analytics uses cookies to collect aggregate data about website traffic. This data is anonymized and does not personally identify you. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Functionality Cookies: Enable a personalized experience by remembering your preferences.
You can disable cookies through your browser settings. However, disabling cookies may affect website functionality.
10. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. These measures include secure hosting, encrypted connections (HTTPS), and restricted access to personal data.
In the event of a data breach, we will promptly notify you and any applicable regulatory authorities in accordance with PIPEDA and Alberta’s PIPA.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
11. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected:
- Contact form submissions: Retained for 2 years or the duration of our business relationship, whichever is longer
- Newsletter subscriptions: Retained until you unsubscribe
- Client records: Retained for 7 years after the end of our business relationship for legal and accounting purposes
- Website analytics data: Retained in aggregate form as configured in Google Analytics (default 26 months)
After the retention period, personal information is securely deleted or anonymized.
12. Your Privacy Rights
Under PIPEDA and Alberta’s PIPA, you have the right to:
Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Withdrawal of Consent: Withdraw your consent to our collection, use, or disclosure of your information (subject to legal or contractual restrictions).
Erasure: Request deletion of your personal data, subject to certain exceptions where retention is legally required.
Complaint: File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated.
To exercise any of these rights, please contact us at privacy@visibilitydrip.ca. We will respond to your request within 30 days.
13. Children’s Privacy
Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date. Significant changes may also be communicated via website banners or email notification to registered users.
15. Complaints
If you believe that our handling of your personal data does not comply with applicable data protection laws, you have the right to lodge a complaint with:
- The Office of the Privacy Commissioner of Canada (OPC)
- The Office of the Information and Privacy Commissioner of Alberta (OIPC)
Alternatively, you may contact us directly to discuss your concerns at privacy@visibilitydrip.ca or +1 403-874-4259.
16. Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us:
VISIBILITY DRIP INC.
Trading as: Visibility Drip
Calgary, Alberta T2A 0E6, Canada
Phone: +1 403-874-4259
Email: contact@visibilitydrip.ca
Privacy Inquiries: privacy@visibilitydrip.ca
Website: https://visibilitydrip.ca